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From the founders of Fitbit: tech that shares the mental load of family care

At the center of every family are the caregivers who go above and beyond to keep everything running. Too often, they're carrying this huge responsibility by themselves.

Our mission is to create intuitive solutions and thoughtful companion products that simplify the complexity of doing it all. We've been there with our own families, and we're committed to making it easier for others.

With all our Luffu,

James & Eric

Why Luffu?(“Loo-foo”)

It's our nod to "lufu," the Old English word for love. Because at its heart, family caregiving is love in action, channeled through all of the gestures, big and small, that protect and nurture the people who matter most.

Luffu Link syncs the whole family. Reserve yours now.

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